On-page optimization is the kindergarten of SEO: this is the basics. A properly optimized page will have a high degree of topicality match for Google’s algorithm and will be eligible to rank for dozens or hundreds of different searches.
You can learn just about everything you need to about on-page optimization over lunch, or in a few hours of poking around online. This example shows you just about all there is to on-page optimization:
Shockingly, there are vast numbers of professional SEOs who do nothing but on-page optimization in their careers. And these people who know nothing else of SEO tend to obsess over minutia of on-page work and debate it endlessly. Happily both massive correlation studies and my own research (which I’ll discuss later) show us that on-page is actually a pretty simple thing and most of the elements people obsess over don’t actually matter.
Close Enough is as Good as Perfect
The key thing a lot of research and experimentation has taught me about on-page SEO optimization is that there is no prize for perfect. Close enough is close enough — you get 100% of the benefit of perfect optimization by just being most of the way there.
Remember what we learned in Ranking Factors: authority is by far more important than topicality. For on-page optimization we’re just need to match topically, which is easy and completely under our control.
We’re going to take a look into each significant on-page element in this chapter, but it’s really not complicated. If you focus on making your writing high-quality, useful to users, and unique, you’re more than halfway there.